What is the most effective digital marketing strategy for a small business?

The most effective strategy often starts with a strong foundation in Local SEO. This ensures that customers in your immediate area can find you. From there, a combination of targeted content marketing and a focused social media presence on platforms where your audience is most active will yield the best results.

How much should a small business budget for digital marketing?

While there's no single answer, a common recommendation is to allocate 7-10% of your total revenue to marketing. For a new business focusing on growth, this might be higher. Start small, measure your return on investment (ROI), and scale your budget based on what strategies prove most effective.

Can I do digital marketing for my small business myself?

Absolutely. Many aspects of digital marketing for a small business, such as managing a Google Business Profile and basic social media posting, can be done by the owner. However, for more technical areas like SEO and paid advertising, hiring a freelancer or agency can save time and deliver a better return on investment.